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网站优化 -> Google AdSense 专题

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做Adsense的一些经验
 发布时间:2008-2-1 14:52:49  发布人:admin

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ThepaymentyoureceiveperclickdependsonhowmuchadvertisersarepayingperclicktoadvertiseusingGoogle’sAdWordsservice.Advertiserscanpayaslittleas5centsperclickandashighas$10or$12inprofitableniches,perhapsevenmoresometimes.Youearnashareofthat.

大体意思:每次点击能得多少钱决定于做此类adwords广告的人数,你和google一起分享这笔收入。(做那些投放广告多的行业可以赚到更多的钱。)

Soyourpaymentratescanvaryenormously.

Therulesforbidmefromrevealingmystats.However,inthetestsI’mdoingonfivesites,theresultshavebeenstartling–farbetterthanIexpected.TheresultsaremuchbetterthanIreceivefrommanyaffiliateprograms.

Inthepast,I’vetalkedtoaffiliateswhowerehappytoreceive$5or$6CPM(per1,000pageviews).MyresultsfromAdSenseleavesuchaffiliaterevenuesfarbehind.

I’veincreasedmyuseofAdSense.It’sawinner!

Ifmyresultsaretypical,ithelpsenormouslyifyoubuildverysimple,unclutteredpagessothattheadscatchthevisitor’seyemorethananythingelse.

Adsense收入可以高到令你难以置信,比其它广告形式赚的钱都多,关键是你的网站要干净,专业,有流量,并且广告要明显,或是紧密地和网站内容融合在一起。

IfyouhearaboutpeopleachievinghighpaymentsperclickwithAdSense,rememberthat’sonlypartofthestory.forhightotalearnings,youalsoneedlotsofpageviewsandahighclick-throughrate.

获得高收入的关键是有很大的页面展示数和很高的点击率。

Herearesomeideasonhowtoachievethosethreethings:

Ifyou’restartingafreshdesigningasitespecificallyforAdSenserevenue,you’llwantasimpledesignthatmakesiteasytopasteGoogle’scodeintoahorizontalorverticalspaceonthesite.Forexperiencedwebmasters,that’seasy.

重新设计网页时,不妨考虑到Adsense的广告位!如728*90广告位,336*280的广告位的放置放哪里好呢?设计时可以想想,留出一个好位置放广告是获得高收入的一个很重要的条件。

Toincreaseyourclick-throughs,designasimple,unclutteredpagewiththeAdSenseadsdisplayedprominently.

要获得高点击率,设计一个简洁,整齐的网页很关键!页面舒服些,广告很自然,很显著,点击率自然高喽!

Usewhitespace,sothattheAdSensepanelcatchestheeye.

Adsense广告要抓住第一眼球。

Wherepossible,useadshighonthepage.Theycatchvisitors’attention.

Experimentwithborderlessadshighonthepage.(Youcancreateborderlessadsbysettingthebordercolortothesameasthebackgroundcolor.LookinyourAdSensecontrolpanelunder“Adsettings”.)

边框和网页背景同色可以获得不错的效果(就是没有边框),可以试试,真的不错的!

TryplacingAdSensehighintheleft-handcolumn.ThatworkswellforsuperaffiliateJamesMartell.

Onverysimple,one-columnpages,makingyourarticlewraparoundAdSenseadsnearthetop-rightofthepageworksremarkablywellformeonanon-Internetmarketingsite.

Sticktoonlyonetopicperpage–thatmakesiteasierforGoogletoserveuphighlyrelevantadsonyourpages.

一个页面的内容只围绕一个主题,这有助于gogole提供和主题相关的广告。

Plain,blandpageswithfewcompetinghyperlinksresultinhigherclick-throughratesontheAdSenseads.

少一些和google相抵的链接,有助于用户点你的广告链接。

Ifyouwanttotargetcertainhigh-pricedkeywords,usetheminthefilename,intheheadingonthepage,andinthefirstparagraph–inotherwords,usesearchengineoptimizationtechniques.

如果是有目的地做某一个关键词,网页名要用这个关键词,title,keywords,及第一段内容适当用些这个关键词。这和做SEO有点类似喽!

Ifyouchangethosekeywords,Googlewillchangetheadsthatappearonyourpage.

IfyouhavetroublegettingAdSensetoserverelevantpages,checkyouranchortext–thewordsusedinlinksonyourpage.Trychangingsomeofthosewords.
如果发现出现的广告不是要关,可以试试网页上的链接文字,可以改成别的试试看。

WatchoutforcaseswhereGooglehasguessedwrong,andisdisplayingadsthatwon’tinterestyourvisitors.Figureoutwhichwordsareinvolved,andrewritethosewords.HelpGooglebystickingcloselytothetopic.

Don’tworryaboutlosingtrafficviathoseclicks.Ifyoucanearnmaybe30or50centsormoreperclick,youWANTtolosevisitors!

You’llalsowantkeyword-richpages,optimizedtorankhighlyinsearchengines,soyoucanservelotsofpages.

提升SEO。

Tryusingadsatthetopofthepageandagainatthebottom.Atfirst,thiswasn’tallowedbutAdSensechangedtherulesandit’snowOK.

试试底部也放个广告,访问者拉到底部说不定会点它一下呢?!

OneofthebeautifulthingsaboutAdSenseisthatyoucannowgeneraterevenuefrominformationalsiteseveniftherearenoobviousrelatedaffiliateprograms.Withmorethan100,000advertisers,there’sagoodchancethatGooglewillfindadsthatmatchyourpages,betterthanthebigadnetworkscan.

Don’tbetemptedintotryingtocreatethousandsofspammycomputer-generatedarticles.HumanbeingsreviewsitesforAdSense.Builduseful,interestingsites.Googlelikesthem.

别老采集别人的东东,或者是电脑自动生成的东东,搞点原创东东,访问者喜欢,google也喜欢。

OnewaytocreatearticlesquicklyisuseGaryAntosh’sapproach.Hepayspeopletowritearticlesforhim-bythetruckload.Sofarhehasboughthundredsofthemandpaidonly$5perarticle.SeeHowtobuyarticlesfor$5-thedetails


Anotherwayistouseworksthatarecopyright-free.Here’sabookthatdescribeshowtofindsucharticles:ThePublicDomain:HowtoFindandUseCopyright-FreeWritings,Music,Art&More

However,thattechniqueisn’tlikelytobeusefulforlong.Attheveryleast,itwouldbewisetoaddyourownintroductionandconclusionstomakeyourpagesdifferentfromeveryoneelse’s.

Forlong-termsuccess,writeyourownoriginalarticlesonatopicyou’repassionateabout.Thatway,you’rewritingforhumansANDsearchengines.

Serioustrackingtomaximizeprofits
HowdoyoufindoutwhichAdSenseadsgetthehighestnumberofclick-throughs?Howdoyoufindoutwhichadsarebestatgeneratingclicksthatpay?

AdSenseprovideswhatitcalls“channels”,andyoucanexperimenttofindoutwhichpagesonyoursitearegeneratingthemostrevenue,whichcolorsworkbest,whatadplacementworksbest,whetheryoushoulduseborderlessads,etc.

However,ifyouhavealargesite,you’llfindAdSensetrackingviachannelsisseriouslylacking.

AdSenseTrackerisapowerfulphpscriptthatkeepsdetailedlogsofallimpressionsandclicksonAdSenseadsonallyourwebsiteswithoutalteringtheadcodeitself.Thedatacanthenbeusedtoanalyzetheeffectivenessofyoursites,trackdifferentadsizesandstyles,orevenindividualpages.

想办法(如用渠道或是点击统计工具)来研究你的收入,这和SEO研究流量是类似的。

Youcantrackeveryclick-throughsoyou’llknowwhatyourvisitorsarelookingfor.Thismakesiteasyforyoutobuildmoreperfectlytargeted,profitablepages.

Itcantrackunlimiteddomainsandpages.It’sresourceintensiveandshouldbehostedseparately.

Ifyoujusthaveasmallsiteyouprobablydon’tneedit.AdSenseTrackerisatoolforprofessionals.

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